Hanky Panky + Saalt Collab Wins Product of the Year

In a nationwide vote of confidence, 40,000 American shoppers have named the hanky panky+ [powered by Saalt] Thong a winner of the 2026 Product of the Year USA Award.

Determined through a national study conducted by Kantar, the collaboration was voted the top innovation in the Period Underwear category. As the largest consumer-voted awards program centered around product innovation, the ‘Product of the Year’ red seal signifies that the most demanding critics (everyday consumers) have validated this partnership as a new benchmark for the industry.

The Hanky Panky + Saalt collaboration was designed to bring together the aesthetics of luxury lingerie and the reliability of leakproof technology. By combining Hanky Panky’s iconic Signature Lace® with Saalt’s patented gusset technology, the teams created a “confidence panty” that remains significantly drier than the competition while maintaining a high-fashion profile.

“We’re thrilled to win the Product of the Year for Hanky Panky+ [powered by Saalt] which combines Saalt’s driest leakproof technology with the world’s most comfortable lace underwear,” says Cherie Hoeger, Saalt Co-founder & CEO. “When Hanky Panky approached us to develop a ‘confidence panty’ for their customers, we were excited to combine the strengths of two female-founded brands to create a ground-breaking design that would protect from all leaks while keeping women feeling comfortable, confident, and beautiful.”

The Product of the Year red seal serves as a trusted guide for shoppers looking to identify top trendsetting products that feature thoughtful design and proven quality. For the Hanky Panky + Saalt thong, this award validates its position as a consumer-endorsed solution that empowers women in every phase of life.

“Together, we’re bridging timeless craftsmanship with innovative leak technology,” adds Hoeger.